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Intellectual Property and SME

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Intellectual Property and SME

About The Course

Intangible assets, such as patents, trademarks, copyrights, and trade secrets, are critical for the success and growth of small and medium-sized enterprises (SMEs). These assets provide legal protection for innovative ideas, brand identity, and proprietary information, which can prevent unauthorized use and copying by competitors. By safeguarding these elements, SMEs can secure a stronger market position, enhance their reputation, and increase their overall value. In a modern economy where intangible assets increasingly dominate, effective management and protection of these assets are essential for sustained innovation and competitive advantage.

What Will You Learn?

Small and medium-sized enterprises (SMEs) play a pivotal role in the global economy by driving innovation, conducting the majority of business activities, and employing a significant portion of the workforce. Despite their creative potential, SMEs often underutilize intellectual property (IP) protections due to a lack of knowledge or reactive approach towards IP issues.

The intellectual property system is crucial for SMEs as it establishes legal monopolies over inventions, trademarks, and designs, which are essential for preventing unauthorized use and

building market reputation. Patents safeguard technical innovations, trademarks protect brand identity, and industrial designs secure new product appearances. Copyrights automatically

protect original works in creative industries without formal registration, although recording them can aid in proving authorship. Additionally, SMEs can protect sensitive business information as trade secrets, ensuring a competitive edge and legal protection against unfair practices. Legal guidance is recommended to effectively manage trade secret contracts and obligations. Overall, leveraging IP rights and trade secrets can significantly enhance the competitive standing and innovation potential of SMEs.

The Course Curriculam

SMEs and Intellectual property
Intangible assets, such as patents, trademarks, copyrights, and trade secrets, are critical for the success and growth of small and medium-sized enterprises (SMEs). These assets provide legal protection for innovative ideas, brand identity, and proprietary information, which can prevent unauthorized use and copying by competitors. By safeguarding these elements, SMEs can secure a stronger market position, enhance their reputation, and increase their overall value. In a modern economy where intangible assets increasingly dominate, effective management and protection of these assets are essential for sustained innovation and competitive advantage.

  • Role of SMEs
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  • Challenges with IP
    00:00
  • Importance of IP
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  • Types of IP Protection
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  • Trade Secrets
    00:00
  • Non-Disclosure Agreements (NDAs)
    00:00
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Vanja Petrushevska

Vanja holds an LL.M in Intellectual Property Law from the prestigious Center for International Intellectual Property Studies (CEIPI) and Ss.

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Ivan Petrov

Professor

Dr. Ivan Petrov is a prominent professional and stakeholder in both the academic and business community. He has a professional

21 Courses 2 Students
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