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ECDL: Digital marketing

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ECDL: Digital marketing

About The Course

The training will be performed when a group of 10 to 20 registered participants is formed. If there is more interest, the training can be carried out more times. It will be conducted during 11 working days (terms), spread over six weeks. 3 hours are planned for each term, and there will be two terms during the week. The training will be held hybrid on site and online during the lecture. It is interactive. For the entire duration of the training, the trainees will perform independent work. After successfully completing the training and passing the test, the participants will receive an international ECDL certificate and a certificate from ViEDU

What Will You Learn?

After the digital marketing training you are expected to:

  • understand the key concepts of digital marketing, including advantages, limitations and planning.

  • understand different web presence options and how to choose appropriate keywords for search engine optimization.

  • recognize different social media platforms and set up and use common platforms.

  • understand how effective social media management helps in promotion and lead generation.

  • use a social media management service to schedule posts and set up notifications.

  • understand the various online marketing and advertising options, including search engine, email and mobile marketing.

  • understand and use analytical services to monitor and improve campaigns.

All the material that will be covered is supported by practical examples and appropriate exercises.

The Course Curriculam

Concepts for Digital Marketing
Main concepts Planning

  • Class 1-3
    00:00

Web Presence
Web presence options Understanding a web page Search engine optimization Practical examples and exercises

Social media setup
Social media platforms Social media accounts Practical examples and exercises

Social media management
Social media management services Marketing and promotional activities Engagement, leads and sales Practical examples and exercises

Online Marketing and Advertising
Online advertising E-mail marketing Mobile marketing Practical examples and exercises

Analysis
Start Web analytics Insight into social networks Email marketing and analytics Practical examples and exercises

Evaluation
Trial Evaluation and final exam

IP 1

Ivan Petrov

Professor

Dr. Ivan Petrov is a prominent professional and stakeholder in both the academic and business community. He has a professional

21 Courses 2 Students
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